The legendary Todd Haynes’ film The Velvet Underground (2021) has 47 of my photos in it. Time Out said: “If you already love the Velvet Underground, this is two hours of visual and aural bliss. If you don’t, same.”

Here’s what some other publications wrote:

BBC Culture: “Haynes’ film doesn’t try to explain The Velvet Underground to us, but does its utmost to put us in the room with them, mirroring their jaggedly cool style with fragments of archival footage and the constant rumble of their musical catalogue. As he tells BBC Culture, ‘My job as a filmmaker is to try to bring the medium of film, in some context, to open up the visual language of a movie to a band and their music. It’s really about “how do you make a feeling of watching the movie something on a par with what they did?”‘”

The Guardian: “Haynes gives a very good sense of what I can only call the transcendental quality of the Velvet Underground’s music, inspired as it initially was by the aesthetic of drones, sustained chords and chord variations, a sense that continuous immersion in the music will (at some stage) facilitate an epiphany that cannot be coerced or guaranteed.”

The New Yorker: “If there’s a band from the nineteen-sixties that deserves the label ‘legendary,’ it’s the Velvet Underground; if there’s a director working today who knows what most becomes a legend, it’s Todd Haynes. Somehow the unpredictable excitement, and sometimes almost unendurable boredom, of the Velvet Underground eludes Haynes—but perhaps that should not surprise us. As the film’s most delightful talking head, Jonathan Richman of the Modern Lovers, puts it, ‘You could watch them play, and there would be overtones that you couldn’t account for. You could see [plays a rhythm-guitar riff]. Then you’d hear a lead, a fuzz lead, over that. And you’d hear the bass line. But there’d be these other sounds in the room. . . . It was this group sound.'”

The New York Times: “‘The kinds of subjects I want to make films about are not just because it’s music I love,” Haynes said. “They’re about cultural moments where the artist, or the genre of music, changes things or reflects changes in the culture. Or they set up an example of a unique — and usually in my mind radical — experiment where the artist succeeds in playing around with notions of identity through music and through performance.'”

Chuck Smith’s documentary Barbara Rubin and the Exploding NY Underground (2018) includes 16 of my photos and an interview with me.

As summarized on IMDb, “Life-long friend Jonas Mekas saved all her letters, creating a rich archive that film-maker Chuck Smith carefully sculpts into this fascinating portrait of a nearly forgotten artist. An avant-garde maverick, a rebel in a man’s world, Barbara Rubin regains her rightful place in film history.”

Here’s some more words about the film from a few publications:

Variety: “With incisive and enthusiastic commentary from everyone involved, “Barbara Rubin and the Exploding New York Underground” recounts its story with infectious energy, and uses overlapping color-coded imagery that conjures the spirit of a Zelig-like figure whose contributions to the counterculture were, the director persuasively argues, invaluable.”

New York Times: “Featuring reminiscences and observations from a wide range of friends and critics (one of these interviewees, Amy Taubin, is both), the documentary sketches Rubin’s alliances with the likes of Bob Dylan, Andy Warhol, the Velvet Underground and Allen Ginsberg. Because, frustratingly, there appears to be no extant footage of Rubin being interviewed, the talking heads serve as docents through a life that has many corners of obscurity.”

Hollywood Reporter: “For most viewers, even those well-versed in ’60s culture, her identity is a mystery. But Rubin, it turns out, was no shadowy background player. During the brief years that she was part of downtown New York’s avant-garde, she was a fearless creator and a life-changing catalyst. More than one person interviewed for the documentary describes her as angelic, and the late Jonas Mekas, her mentor and dear friend, compares her to Rimbaud, making her subversive mark and then disappearing ‘into the sands of some spiritual Africa.’”

After success in Paris, the exhibition took over NYC for a full 3 months of Velvet Underground, from October 10th to December 30th, 2018. 

Over 30 of my photographs were exhibited and this time six were made into postcards.

The exhibition took place at 718 Broadway, New York, NY 10003. You can find more details and information on the Velvet Underground Experience website and read a New York Times preview of the show.

[See image gallery at www.adam-ritchie-photography.co.uk]  

“It is 50 years since The Velvet Underground & Nico album was recorded. A major new exhibition in Paris tells the story of the group which created it and of the New York scene which produced them. Parisians hold the Velvets in particular esteem and, as ALLAN CAMPBELL notes, the city itself has often been the scene of key moments in the Velvets’ history, not least a legendary appearance at Le Bataclan.”

Read the full BBC Arts review HERE, and read about my visit to the show on my blog.